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Archive for the ‘Pun’ Category

Playing Pun

In Creativity, Design, Pun on 2010/01/09 at 8:18 am

I enjoy puns. Witty puns are found in all creative activity, and ‘played’ everywhere, anytime and by anybody. There is no age constraint. In fact. kids are particularly imaginative with puns. They are central to the transformation of ideas and concepts, and therefore a ‘core capability’ of creative minds. One of the best demonstration of creative puns can be found in advertising and communication design. Here are some of my recent favourites:

1: The “Fat Loss” campaign by DBB Malaysia for Appeton

1: Larger-than-life-zippers for big gainers

2: The Clima Bike Lock ads by Leo Burnett Bangkok

3: The “Catch the Beast” ad for VW Group Singapore by The Alchemy Partnership

4: The Osteofem clock by BBDO Singapore

5: The Fly Stickers by UrinalFly

5: Aim to Please

4a: Flexi Time

4b: Stretching Time

3: Gotcha!

2: So secure it does not move

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